This is our full MailerLite review for 2026, based on hands-on testing rather than a rehash of the marketing page.
This article was last updated May 2026 with verified current pricing and recent platform changes.
MailerLite is an email marketing platform founded in 2010 in Vilnius, Lithuania, now used by over 1 million businesses and creators worldwide. It offers email campaigns, marketing automation, landing pages, and a website builder — all starting at $12/month (approximately €10.38) for 500 subscribers. MailerLite competes directly with Mailchimp, Brevo, and GetResponse in the affordable email marketing space, and it’s earned a reputation as one of the easiest tools to use in the category.
I spent time testing MailerLite’s email editor, automation builder, landing page tools, and account setup flow — and I pulled from five independent review sources, 2,700+ verified user ratings on G2, Capterra, and Trustpilot, and independent deliverability data. What I found is largely positive — but there are some real issues that most reviews gloss over, particularly around account suspension. I’m covering those honestly here.
Quick Answer
60-second read
MailerLite is an affordable email marketing platform with award-winning deliverability (94.41% average, Best of 5 award from EmailToolTester) and the most intuitive interface in the category — 4 years running. Starting at $12/month / ~€10.38/month for 500 subscribers, it’s the best value pick for small businesses, bloggers, and creators who want clean, reliable email marketing without paying Mailchimp prices. Skip it if you need advanced analytics, 300+ integrations, or complex multi-trigger automations — and take the account suspension risk seriously before committing.
Free plan available
🔬 How I Reviewed MailerLite
This review draws on hands-on testing of MailerLite’s email editor, automation workflow builder, landing page tools, and account setup process. I also analysed data from five independent review sources, 2,700+ verified user reviews across G2, Capterra, and Trustpilot, and five rounds of independent deliverability testing from EmailToolTester. All pricing was verified at mailerlite.com/pricing in February 2026 and reviewed in May 2026. Always verify current pricing at mailerlite.com/pricing before committing.
5
Review sources
2,700+
User reviews
5
Deliverability tests
May 2026
Pricing reviewed
Try MailerLite Free — No Credit Card Required
250 subscribers, 2,500 emails/month, automation included. 14-day premium trial on signup.
What Is MailerLite — and Who Actually Uses It?
MailerLite is an email marketing platform founded in 2010 in Vilnius, Lithuania, now serving over 1 million businesses, bloggers, and creators worldwide. It covers four core functions: email campaigns, marketing automation workflows, landing pages, and a website builder — all under one subscription, with plans ranging from free (250 subscribers) to enterprise custom pricing for 100,000+ subscribers.
What sets it apart from the pack is a genuinely clean interface — one that has won the EmailToolTester “Best Ease of Use” award four consecutive years (2023–2026). If you’ve ever opened Mailchimp and felt mildly overwhelmed by the sidebar clutter, MailerLite is the opposite experience.
The typical MailerLite user is a solo creator, small business owner, or content marketer who wants to send newsletters and set up basic automations without spending €50–100/month. It’s not trying to compete with ActiveCampaign or Klaviyo on depth — and that’s fine, because most small businesses don’t need that depth anyway.
The short answer: MailerLite is an affordable, beginner-friendly email marketing platform best suited for small businesses, creators, and bloggers who prioritise clean UX, competitive deliverability, and value for money. It starts at $12/month (~€10.38) for 500 subscribers and includes automation, landing pages, and a website builder from the entry paid tier — features most competitors lock behind higher plans.
How Much Does MailerLite Cost in 2026 — USD and EUR?
MailerLite’s four pricing plans start at free (250 subscribers, 2,500 emails/month) and scale to custom enterprise pricing. The Comfort plan — the realistic entry point for most paying users — starts at $12/month (~€10.38/month) for 500 subscribers. All EUR prices are approximate conversions; MailerLite bills in USD. Always verify current pricing at mailerlite.com/pricing.
Free
€0/month
- ✅ Up to 250 subscribers
- ✅ 2,500 emails/month
- ✅ Basic automation (single trigger)
- ✅ Up to 10 landing pages
- ✅ Website builder (1 site)
- ⚠️ No email templates
- ⚠️ MailerLite branding on emails
Best for: Testing the platform, very small lists
Comfort
$10/month
~€10.38/month · Starting at 500 subscribers
- ✅ Everything in Free
- ✅ Unlimited emails
- ✅ 3 user seats
- ✅ 43+ email templates
- ✅ Remove MailerLite branding
- ✅ Dynamic emails & RSS campaigns
- ✅ 24/7 email support
- ✅ Unlimited landing pages
Best for: Small businesses, bloggers, creators
Power
$20/month
~€21.63/month · Starting at 500 subscribers
- ✅ Everything in Comfort
- ✅ Unlimited user seats
- ✅ Custom HTML editor
- ✅ Multi-trigger automation
- ✅ AI writing assistant
- ✅ Facebook custom audiences
- ✅ 24/7 live chat support
Best for: Growing teams, advanced automation
Enterprise
Custom
100,000+ subscribers
- ✅ Everything in Power
- ✅ Dedicated account manager
- ✅ Dedicated IP address
- ✅ Custom design service
- ✅ Deliverability consultations
Best for: Large enterprises, high-volume senders
How MailerLite Pricing Scales With Your List
One thing that genuinely impressed me is the active subscriber model. MailerLite only bills you for active subscribers — contacts you’ve actually emailed in the past 30 days. Unsubscribed, bounced, and duplicate contacts don’t count. In real terms: if you have 10,000 total contacts but only email 6,500 regularly, you pay the 6,500-subscriber rate. That’s a saving of $24/month ($288/year) compared to paying for your full list size the way Mailchimp bills.
| Subscribers | Comfort (USD) | Comfort (EUR ~) | Power (USD) |
|---|---|---|---|
| 500 | $12/mo | ~€10.38 | $25/mo |
| 1,000 | verify live* | verify live* | $39/mo |
EUR prices approximate. Always verify at mailerlite.com/pricing. Important: In September 2025, MailerLite reduced the free tier subscriber limit from 1,000 to 500 — then cut it again to 250 subscribers (with the monthly send limit dropping from 12,000 to 2,500 emails) on June 16, 2026. Older reviews citing “1,000” or even “500 free subscribers” are outdated.
What Can MailerLite Actually Do? Key Features Explained
Email Editor
The drag-and-drop editor is one of MailerLite’s genuine strengths — and the reason it keeps winning ease-of-use awards. Blocks snap into place cleanly, the preview is accurate, and you get access to AMP email functionality on paid plans (useful for interactive content like carousels and accordion content directly in the inbox). Comfort users get 43+ design templates; free plan users get zero, which is a significant limitation if you’re not comfortable building from scratch.
Automation Workflows
The visual automation builder handles standard sequences reliably — welcome email series, abandoned cart follow-ups, tag-based triggers, and date-based campaigns all work cleanly. Triggers fire in real-time, which matters for time-sensitive sequences like abandoned cart recovery.
The key limitation: multi-trigger workflows (triggering based on multiple conditions simultaneously) are only available on the Power plan ($20/month). The Comfort plan covers single-trigger automations only. And there’s no page-visit trigger at any tier — if you want to trigger email sequences based on which pages subscribers visit on your website, you’ll need an alternative like GetResponse or ActiveCampaign.
Landing Pages
MailerLite’s landing page builder is more capable than you’d expect at this price point. Free plan users get up to 10 landing pages; paid plans unlock unlimited pages, custom domains, Stripe payment integration for selling digital products, and a built-in AI landing page generator. For creators selling courses, e-books, or paid newsletters, this alone can justify the subscription cost by replacing a separate landing page tool. Check our best landing page builders comparison to see how it stacks up against dedicated alternatives.
Website Builder
Free users get one website; paid plans give unlimited sites. It’s basic by website-builder standards — better understood as a simple site to anchor your email list than a full business website. It handles portfolio pages, link-in-bio pages, and subscription landing sites well.
📬 Award-Winning Deliverability: 94.41% Average
MailerLite won the EmailToolTester “Best of 5 Deliverability” award with a 94.41% average inbox placement rate across five independent test rounds. The most recent test recorded 95.2% overall and 97% delivery to Gmail’s Primary tab — considerably stronger than Mailchimp in the same independent test methodology.
💡 The Active Subscriber Billing Advantage
MailerLite only charges for active subscribers — contacts you’ve actually emailed in the past 30 days. Mailchimp charges for your total list size including dormant contacts. For businesses with mixed-engagement lists, this typically translates to a 15–25% real cost saving.
🇪🇺 Good News for European Users: GDPR & Data Residency
MailerLite is headquartered in Vilnius, Lithuania — making it an EU-based provider with ISO 27001 certification and GDPR compliance with EU-based data centers. For European businesses that need to demonstrate data residency compliance under GDPR, this simplifies things considerably compared to US-headquartered alternatives like Mailchimp.
Is MailerLite’s Deliverability Actually Good?
MailerLite’s deliverability of 94.41% averaged over five independent test rounds by EmailToolTester puts it at the top of its category. The most recent round logged 95.2% overall inbox placement and 97% to Gmail’s Primary tab specifically — the inbox position that matters most for open rates.
⚡ Deliverability Comparison — Independent Test Data
Source: EmailToolTester deliverability tests
MailerLite Trustpilot Rating
MailerLite is rated 4.2 out of 5 (“Great”) on Trustpilot. Positive reviews consistently praise ease of use, support quality, and pricing value. Recent negative reviews center on two specific complaints: the free plan’s limits being reduced more than once, and accounts being suspended without warning — the same issue covered in detail later in this review.
MailerLite Capterra Rating
On Capterra, MailerLite scores 4.7 out of 5, one of the higher ratings in the email marketing category — reflecting strong satisfaction from small business and creator users specifically, who make up most of Capterra’s reviewer base for this tool.
MailerLite vs Mailchimp — Which One Actually Wins in 2026?
MailerLite beats Mailchimp on three of the most important criteria for small business email marketing: price (up to 33% cheaper at equivalent subscriber tiers), ease of use (four consecutive award wins), and deliverability (94.41% vs Mailchimp’s lower independent scores). At 10,000 subscribers, MailerLite’s Comfort plan costs $73/month (~€62.02) versus Mailchimp Essentials at approximately $110/month (~€93.46) — a saving of $37/month, or $444/year.
| Feature | MailerLite | Mailchimp | Winner |
|---|---|---|---|
| Price at 500 subscribers | $12/month (~€10.38) | ~$13/month | 🏆 MailerLite |
| Price at 10,000 subscribers | $73/mo pre-repricing — verify current* | ~$110/month (~€93) | 🏆 MailerLite (directionally) |
| Free Plan | ✅ 250 subs, 2,500 emails/mo | ✅ 250 contacts, 500 emails/mo | 🏆 MailerLite (5× more emails) |
| Automation on Free | ✅ Yes (basic) | ❌ No | 🏆 MailerLite |
| Deliverability | 94.41% avg 🏆 | ~88–91% | 🏆 MailerLite |
| Email Templates | 43+ (paid plans only) | 225+ | 🏆 Mailchimp |
| Native Integrations | 143+ | 330+ | 🏆 Mailchimp |
| Ease of Use | Award winner 2023–2026 | Cluttered for beginners | 🏆 MailerLite |
| GDPR / EU Data | ✅ EU-based (Lithuania) | ❌ US-based | 🏆 MailerLite |
Quick verdict: Choose MailerLite if you want the best deliverability, price, and UX for newsletters under 50,000 subscribers. Choose Mailchimp if you need advanced analytics, 300+ integrations, or multi-channel marketing. If you’re also considering GetResponse, see our GetResponse vs Mailchimp comparison and our best email marketing software roundup.
What Are MailerLite’s Biggest Weaknesses?
✅ Pros
- Excellent value: Up to 33% cheaper than Mailchimp
- Award-winning deliverability: 94.41% average — #1 in independent tests
- Easiest to use: Award winner 2023–2026 (4 consecutive years)
- Active subscriber billing: Saves 15–25% vs competitors
- Free plan automation: Included — Mailchimp doesn’t offer this
- Strong landing pages: AI generator, Stripe integration, countdown timers
- EU-based & GDPR-ready: Lithuanian HQ, ISO 27001, EU data centers
❌ Cons
- Account suspension risk: Documented cases even with excellent metrics
- No templates on free plan: Zero email templates until you pay
- Basic analytics: No social tracking, no conversion attribution
- Multi-trigger automation: Power plan only ($20/month)
- Fewer integrations: 143 native vs Mailchimp’s 330+
- Free plan reduced twice: 1,000→500 subscribers in September 2025, then 500→250 subscribers (12,000→2,500 emails/month) in June 2026
- No built-in CRM: Lead scoring requires separate tools
The MailerLite Account Suspension Problem Nobody Talks About
I need to address something that most MailerLite reviews either skip entirely or gloss over: the account suspension issue is real, it’s documented, and it affects enough users that it belongs in any honest review.
MailerLite’s published suspension thresholds are: spam complaints above 0.2%, bounce rates above 5%, unsubscribe rates above 1%, or open rates below 3%. Reasonable metrics — but here’s the problem. Documented Trustpilot cases from early 2026 show accounts being suspended even when all these thresholds were comfortably within bounds. One case: a €250 annual plan suspended after a campaign with a 39.59% open rate, 0% spam complaints, and 0.45% bounce rate — all within MailerLite’s own published limits. No explanation provided, no path to reinstatement.
I had a similar experience personally. My own account was terminated with the explanation that my campaigns involved “cold mailing” — sending unsolicited emails. The problem? I hadn’t sent a single campaign yet. The account was suspended during the review phase before I could even send an email.
⚠️ Before You Commit: Reduce Your Suspension Risk
Only import double opt-in verified lists. Verify your website domain during the approval process. Clean your list with MailerCheck (MailerLite’s own verification tool) before importing. Never import purchased, rented, or scraped lists. If email is a business-critical channel for you, consider this risk carefully before committing to an annual plan.
If suspension risk is a dealbreaker for your business, platforms like GetResponse and Brevo have more lenient approval processes. See our full GetResponse review and the best Mailchimp alternatives roundup for comparison.
Who Should (and Shouldn’t) Use MailerLite in 2026?
✅ MailerLite is a strong fit if you are: a solo creator, blogger, or newsletter writer with a list under 25,000; a small business looking for affordable, reliable email delivery; a European business wanting EU-based data storage for GDPR compliance; someone migrating from Mailchimp specifically to reduce costs; a digital product seller who wants landing pages + Stripe built-in; or a nonprofit organisation (30% discount available).
❌ Skip MailerLite if you need: advanced CRM with lead scoring; multi-channel campaigns (SMS, social ads, postcards); deep analytics with conversion attribution; 300+ integrations; zero tolerance for account suspension risk; or page-visit-triggered automation (no tier has this).
Alternatives to MailerLite Worth Considering
GetResponse — Best for Marketing Automation & Webinars
GetResponse starts at $19/month for 1,000 contacts and includes significantly more advanced automation, built-in webinars, and a more robust analytics suite. A strong pick if you run webinars or want conversion funnels built into your email platform. → Try GetResponse free for 30 days
Brevo — Best for High-Volume Senders
Brevo’s pricing is email-volume-based rather than subscriber-based — dramatically cheaper for large lists with infrequent sends. Free plan includes 300 emails/day. If you have a big list but only email occasionally, Brevo’s model can slash your monthly bill. → Start with Brevo for free
Sender — Best Budget Alternative
Sender consistently undercuts MailerLite on price at larger list sizes. At 10,000 subscribers, Sender comes in around $40/month versus MailerLite’s $73/month — and includes basic automation, landing pages, and push notifications. → Try Sender free up to 2,500 subscribers
Moosend — Best for E-Commerce Automation
Moosend starts at $9/month for 500 subscribers and includes more sophisticated automation triggers than MailerLite at a comparable price — particularly strong for e-commerce workflows like product abandonment and cross-sell sequences. → Try Moosend free for 30 days
Is MailerLite Worth It? Our Final Verdict
📊 Our MailerLite Score Breakdown
MailerLite earns a solid 8.2/10 overall — strong recommendation for the right audience, clear caveat for the wrong one. It’s worth it for small businesses, bloggers, and creators who want the best combination of price, deliverability, and ease of use. Factor in the account suspension risk before committing to an annual plan, especially if email is a business-critical channel. Always verify current pricing at mailerlite.com/pricing before purchasing.
Ready to Try MailerLite?
Free plan: 250 subscribers, 2,500 emails/month. No credit card required.
Paid plans from $12/month (~€10.38) · 14-day premium trial included · Annual billing saves 10%
Or compare alternatives: GetResponse · Brevo · Sender
More MailerLite & Brevo Guides
- MailerLite vs Mailchimp – full comparison
- MailerLite vs GetResponse – full comparison
- MailerLite vs Brevo – full comparison + winner
- How to Use MailerLite – step-by-step setup guide
- Brevo Review – our full hands-on Brevo test
Plan-name update: MailerLite renamed its paid tiers on June 16, 2026 — “Comfort” replaces the old “Growing Business” plan and “Power” replaces “Advanced.” If you’re already on Growing Business or Advanced, nothing changes yet: MailerLite is auto-migrating existing accounts to the equivalent new plan at each account’s next renewal date, starting August 13, 2026.
Frequently Asked Questions About MailerLite
Is MailerLite free?
MailerLite has a permanently free plan that supports up to 250 subscribers and 2,500 emails per month — no credit card required. The free plan includes basic automation (single trigger), up to 10 landing pages, a website builder, and signup forms. It does not include email templates, A/B testing, or live chat support, and MailerLite branding appears on all emails. New accounts get a 14-day trial of premium features. Important: the free subscriber limit was reduced from 1,000 to 500 in September 2025, then to 250 (with sends capped at 2,500/month) in June 2026. Verify current free plan limits at mailerlite.com/pricing.
How much does MailerLite cost per month in 2026?
MailerLite’s Comfort plan (formerly Growing Business) starts at $12/month (approximately €10.38) for up to 500 subscribers. The Power plan (formerly Advanced) starts at $25/month (approximately €21.63). Both tiers rose 10–30% in MailerLite’s June 2026 repricing — at 1,000 subscribers, Power now runs $39/month, up from its old $30 price. For your exact list size, use MailerLite’s live pricing calculator rather than assuming the old per-tier numbers still hold. MailerLite bills in USD — your bank applies the current exchange rate at payment time. Annual billing saves approximately 10%. Nonprofit organisations receive a 30% discount on all paid plans. Always verify current pricing at mailerlite.com/pricing as rates may change.
What is MailerLite’s deliverability rate?
MailerLite has a 94.41% average deliverability rate across five independent test rounds conducted by EmailToolTester — earning their “Best of 5 Deliverability” award. The most recent test recorded 95.2% overall inbox placement and 97% delivery specifically to Gmail’s Primary tab. This makes MailerLite one of the strongest-performing email providers for inbox placement, outperforming Mailchimp in the same independent test methodology.
Is MailerLite better than Mailchimp?
MailerLite beats Mailchimp on price (up to 33% cheaper at equivalent subscriber counts), ease of use (four consecutive award wins 2023–2026), and deliverability (94.41% vs Mailchimp’s lower independent scores). Mailchimp is better if you need advanced analytics with conversion attribution, multi-channel marketing capabilities (SMS, social ads, postcards), 330+ native integrations, or a built-in CRM. For most users sending newsletters to lists under 50,000 subscribers, MailerLite offers superior value.
Why does MailerLite suspend accounts?
MailerLite enforces strict anti-spam compliance and manually reviews accounts. Published suspension thresholds include spam complaints above 0.2%, bounce rates above 5%, unsubscribe rates above 1%, or open rates below 3%. However, documented user cases from 2026 show accounts being suspended even when all metrics were comfortably within these thresholds. To reduce your risk: only import double opt-in verified contacts, verify your website domain during registration, use MailerCheck to clean your list before importing, and never import purchased, rented, or scraped lists.
Does MailerLite have good automation?
MailerLite’s automation handles standard use cases reliably — welcome sequences, abandoned cart basics, tag-based workflows, and date-triggered campaigns. The visual workflow builder is intuitive and triggers execute in real-time. The limitation: multi-trigger workflows are only available on the Power plan ($20/month). There is no page-visit trigger at any tier. For more advanced automation with website tracking and lead scoring, ActiveCampaign or GetResponse are better options.
Is MailerLite GDPR compliant for European businesses?
Yes. MailerLite is headquartered in Vilnius, Lithuania — making it an EU-based provider. It holds ISO 27001 certification and maintains GDPR compliance with EU-based data centers. Forms include built-in double opt-in and consent field options. For European businesses that need to demonstrate data residency compliance under GDPR, this is a meaningful advantage over US-headquartered alternatives like Mailchimp.
How does MailerLite’s active subscriber pricing work?
MailerLite only charges for active subscribers — contacts you’ve actually emailed in the past 30 days. Unsubscribed, bounced, or duplicate contacts are excluded from billing. If you have 10,000 total contacts but only email 6,500 regularly, you pay the 6,500-subscriber rate. This contrasts with Mailchimp, which charges for your total list size including dormant and unsubscribed contacts. The practical saving is typically 15–25% for businesses with mixed-engagement lists.
Can I sell digital products with MailerLite?
Yes. MailerLite includes Stripe integration on paid plans, allowing you to sell digital products, paid newsletter subscriptions, and other items directly via landing pages. It integrates natively with Shopify, WooCommerce, and BigCommerce for e-commerce store owners. Transactional emails (order confirmations, shipping updates) require a separate MailerSend account, which has its own pricing structure starting from a free tier.
Is MailerLite worth it in 2026?
MailerLite is worth it for small businesses, bloggers, and creators who want affordable email marketing with strong deliverability and a clean interface. At $12/month (~€10.38) starting price, you get 94.41% average inbox delivery and the most intuitive editor in the category — both independently verified. It is not worth it if you need advanced CRM, deep analytics, multi-channel campaigns, or if account suspension risk is unacceptable for your business. Overall rating: 8.2/10. Always verify current pricing at mailerlite.com/pricing before committing.
What changed with MailerLite’s free plan in September 2025?
In September 2025, MailerLite reduced the free plan subscriber limit from 1,000 to 500, then cut it again to 250 subscribers in June 2026 — and this time the email sending limit dropped too, from 12,000/month to 2,500/month. What stayed unchanged was the free landing pages, website builder, and basic automation. If you see older reviews citing 1,000 free subscribers, that information is outdated. Always verify current free plan limits at mailerlite.com/pricing.
Related Articles & Further Reading
- 📊 Best Email Marketing Software 2026 — Full category comparison across 12 tools
- ⚡ GetResponse vs Mailchimp — Head-to-head comparison for automation-heavy users
- 💰 Best Mailchimp Alternatives — All the best options if you’re switching
- 🔄 Email Marketing Automation Guide — Which platforms have the best automation?
- 🌍 GetResponse Review 2026 — A strong MailerLite alternative for growing businesses
- 🆚 GetResponse vs Brevo — Two of the best European alternatives compared
- 🎯 Best Landing Page Builders — If you need a dedicated standalone solution
Affiliate disclosure: This article contains affiliate links. If you purchase through our links, we may earn a commission at no extra cost to you. This does not affect our editorial independence — all opinions, test results, and ratings are our own.
Related Resources
- 📧 Best Email Marketing Software 2026 — Full comparison of all platforms tested
- 🎯 GetResponse Review — Strongest general-purpose alternative with native webinars
- 🛒 Omnisend Review — Best pick for Shopify/WooCommerce stores wanting ecommerce automation
- 📊 Klaviyo Review — The premium ecommerce specialist, for comparison
- 🐙 EmailOctopus vs MailerLite — Two budget-friendly platforms compared
