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GetResponse vs Mailchimp 2026: Which Email Marketing Platform Actually Saves You Money?

Mandy Brook Mandy Brook
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2 Jan 2026
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14 min
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Quick Answer: GetResponse includes unlimited monthly email sends on every plan and adds webinars and a course creator on its Creator plan. Mailchimp caps monthly sends at a multiple of your contact limit and, according to its own help center, counts unsubscribed and non-subscribed contacts toward that limit. Choose GetResponse if you send often, have a large list or need webinars. Choose Mailchimp if you want a free plan to start (250 contacts) and a widely known brand with 300+ integrations.

Quick Verdict: Which Should You Choose?

  • Choose GetResponse if you want unlimited sends, unlimited landing pages, webinars (Creator plan) or a course creator in one plan.
  • Choose Mailchimp if you want to start free with a small list, need a very broad integration catalogue (300+ listed), or your team already knows the tool.

Pricing Comparison (EUR)

GetResponse Pricing

ContactsStarterMarketerCreator
1,000€16€54€62
2,500€27€69€79
5,000€48€82€94
10,000€69€99€114
Monthly billing, per month, from getresponse.com/pricing (checked October 2026). Annual billing is lower (for example Starter at 1,000 contacts: €13.12/month). Enterprise: custom pricing. 14-day free trial; afterwards a limited free version.

Mailchimp Pricing

PlanPrice (0–500 contacts)Monthly send limit
Free€0 (max 250 contacts)500/month, 250/day
Essentials€11.6810× contacts
Standard€17.9712× contacts
Premium€314.5515× contacts
From mailchimp.com/pricing/marketing (checked October 2026). Prices rise with your contact tier; use Mailchimp’s own calculator for your list size. Standard has a 14-day trial.

How Contacts Are Counted

Mailchimp’s help center states that subscribed, non-subscribed and unsubscribed contacts all count toward your contact limit (for accounts created after May 15, 2019). Archived, cleaned and deleted contacts don’t count. If your list has many unsubscribes, archive them, or you may pay for contacts you can no longer email.

Feature Comparison

FeatureGetResponseMailchimp
Monthly email sendsUnlimited on all plans10×–15× contacts, depending on plan
Automation1 custom workflow on Starter; unlimited on Marketer and upUp to 4 flow steps on Essentials; up to 200 flows on Standard and Premium
Landing pagesUnlimited on all plansAvailable (see Mailchimp’s features page)
WebinarsCreator plan and upNot mentioned on the pricing page
Course creatorCreator plan and upNot mentioned on the pricing page
SMSEnterprise planSee Mailchimp’s pricing page for your region
IntegrationsListed per plan (no total stated)300+ integrations
Free planLimited free version after the 14-day trialYes (250 contacts)
Sources: the two vendors’ pricing pages, checked October 2026.

What Users Say

On Trustpilot, GetResponse scores 4.2 out of 5 from 1,043 reviews, and Mailchimp scores 2.5 out of 5 from 1,551 reviews (both checked October 2026). Review scores reflect a self-selected group of users and can shift quickly. Read recent reviews for the issues that matter to you, such as billing, support or account approval.

Who Should Choose GetResponse

  • You send frequently and don’t want monthly send caps.
  • You want webinars or a course creator in the same tool (Creator plan).
  • You need unlimited landing pages.

Who Should Choose Mailchimp

  • You want a free plan for a list under 250 contacts.
  • You rely on a specific integration from Mailchimp’s 300+ catalogue.
  • You need multivariate testing (Premium plan).

Where Does HubSpot Fit In?

HubSpot is a broader CRM and marketing suite. It makes sense if you want email marketing tied closely to a sales CRM. For email marketing alone, GetResponse and Mailchimp are the more focused options.

Frequently Asked Questions

Which is cheaper: GetResponse or Mailchimp?

For very small lists, Mailchimp’s free plan (250 contacts) costs nothing. Among paid plans, compare at your exact list size: GetResponse Starter is €16/month at 1,000 contacts, and Mailchimp Essentials starts at €11.68/month for up to 500 contacts and rises per tier. Mailchimp also counts unsubscribed contacts toward your limit.

Does Mailchimp really charge for unsubscribed contacts?

Yes. Mailchimp’s help center states that subscribed, non-subscribed and unsubscribed contacts count toward the contact limit for accounts created after May 15, 2019. Archived, cleaned and deleted contacts don’t count.

Which has better automation: GetResponse or Mailchimp?

GetResponse offers unlimited workflows from the Marketer plan; Starter has one custom workflow. Mailchimp offers up to 200 flows on Standard and Premium, and up to 4 flow steps on Essentials.

Does GetResponse have sending limits?

GetResponse’s pricing page lists unlimited monthly email sends on all plans.

Can I host webinars with Mailchimp?

Webinars are not mentioned on Mailchimp’s pricing page. GetResponse includes webinars on its Creator plan and up.

Which has better deliverability?

Independent deliverability tests (for example by EmailToolTester) publish inbox-placement rates per provider; check the latest round, because results change between test periods.

Is GetResponse good for beginners?

GetResponse has a 14-day free trial, so you can try the editor and automations before paying. Mailchimp’s free plan lets beginners start without a trial limit, but with a 250-contact cap.

How many integrations does each platform have?

Mailchimp lists 300+ integrations on its pricing page. GetResponse lists integrations per plan (including Google Analytics, WordPress, Shopify and Zapier) but doesn’t state a total.

Which is better for eCommerce?

Both connect to major store platforms. Check each vendor’s integration list for your platform, and compare the automation limits of the plan you would need.

Can I create online courses with GetResponse?

Yes. The course creator is included on the Creator and Enterprise plans, per GetResponse’s pricing page.

Can I switch from Mailchimp to GetResponse easily?

You can export contacts from Mailchimp as CSV and import them into GetResponse. Automations and templates usually have to be rebuilt.

Do both platforms comply with GDPR?

Both offer tools for consent and data processing. Check each vendor’s privacy policy and data processing agreement for your situation. GetResponse is headquartered in Poland (EU).

Should I consider HubSpot instead of GetResponse or Mailchimp?

Consider HubSpot if you need a full CRM with sales features. For email marketing alone, GetResponse and Mailchimp are simpler and usually cheaper.

Final Verdict: GetResponse vs Mailchimp

GetResponse is the stronger fit if you send often, want unlimited landing pages, or use webinars and courses. Mailchimp is the easier start for very small lists thanks to its free plan, and it has the larger integration catalogue. Check both pricing pages at your exact list size before deciding.

Related Reading

Mandy Brook
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Mandy Brook

AI Tools Expert

Mandy Brook is the founder and editor of Compare AI Tools (2025). Based in the Netherlands, Mandy has run affiliate review sites since 2015, builds her sites on WordPress and compares AI and marketing software for small business owners.

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