Quick Answer
60-second read
Omnisend is an email + SMS marketing platform built specifically for Shopify and WooCommerce stores — pre-built ecommerce automations (abandoned cart, welcome series, post-purchase), native SMS without a separate integration, and a free plan generous enough to actually test with. Its biggest edge over the category leader, Klaviyo, is price: Omnisend’s Standard plan runs ~€13.51/month for 500 contacts versus Klaviyo’s ~€17.06/month for the same, and that gap widens as your list grows. Trade-off: Klaviyo’s predictive analytics and segmentation depth are more advanced. For small-to-mid ecommerce stores that want solid automation without Klaviyo’s pricing curve, Omnisend is the stronger starting point.
Free plan available
This review was last updated July 2026, with pricing verified directly on omnisend.com/pricing. EUR conversions use 1 USD = ~€0.8442 (ECB) and should be treated as approximate — always confirm current rates before subscribing.
🔬 How This Review Was Done
Pricing verified directly on omnisend.com/pricing in July 2026. Rating data pulled from G2 (4.6/5) and Capterra (4.8/5). Feature claims cross-checked against Omnisend’s own documentation and independent user reports on G2, Capterra, and Reddit.
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What Is Omnisend?
Omnisend is an email and SMS marketing platform built specifically for ecommerce — primarily Shopify and WooCommerce stores, though it also integrates with BigCommerce, Wix, and other major platforms. Unlike general-purpose email tools that bolt on ecommerce features, Omnisend’s entire product is organized around the ecommerce customer journey: cart abandonment, welcome series, post-purchase follow-up, win-back campaigns, and product recommendations pulled directly from your store data.
Its main point of comparison in the market is Klaviyo — both target the same Shopify-store audience with similar automation concepts, but Omnisend positions itself as the more affordable, easier-to-set-up alternative. We cover that comparison in detail in our Omnisend vs Klaviyo breakdown.
Omnisend Pricing 2026 (USD + EUR)
Omnisend pricing scales by contact count, with three tiers: Free ($0, up to 250 contacts), Standard (~$16/month, ~€13.51, starting at 500 contacts), and Pro (~$59/month, ~€49.81, starting at 2,500 contacts). A Custom/Enterprise tier is available above 150,000 contacts. Omnisend also runs a 30%-off promotion for the first 3 months on new paid subscriptions — worth checking for at signup, though we’ve priced everything below at the regular rate.
Free
€0/month
- ✅ Up to 250 contacts
- ✅ 500 emails/month
- ✅ 500 web push notifications/month
- ✅ All core automation features
- ❌ “Powered by Omnisend” branding
- ❌ No SMS included
Best for: Testing the platform on a small list
Standard
~€13.51/month*
~$16/mo at 500 contacts
- ✅ Emails = 12× contact count/month
- ✅ Unlimited web push
- ✅ Forms AI, no branding
- ⚠️ No SMS included (add-on pricing)
Best for: Small stores starting serious email marketing
Pro
~€49.81/month*
~$59/mo at 2,500 contacts
- ✅ Unlimited emails
- ✅ SMS from ~$0.007/credit
- ✅ Advanced reporting, AI personalization
- ✅ Dynamic content
Best for: Growing stores needing SMS + advanced automation
Custom
Custom
- ✅ 150,000+ contacts
- ✅ Dedicated account management
- ✅ Custom onboarding
Best for: High-volume ecommerce brands
* EUR prices at 1 USD = ~€0.8442, verified July 2026. Contact-count pricing scales up from these baselines — e.g. Standard at 2,500 contacts runs noticeably higher than the 500-contact entry price shown above. Always check the live calculator at omnisend.com/pricing for your exact list size.
Key Features
Ecommerce Automations
Omnisend ships with pre-built automation workflows for the standard ecommerce lifecycle: cart abandonment, browse abandonment, welcome series, order confirmation, post-purchase follow-up, and win-back campaigns for lapsed customers. These aren’t just templates — they’re pre-wired to your store’s product and order data from the moment you connect Shopify or WooCommerce, so a working abandoned-cart sequence can be live within minutes of signup, not hours.
Native SMS
SMS is built into the same automation workflows as email — you can mix channels within a single sequence (email, then SMS if no purchase, then email again) without a separate integration or tool. SMS credits are billed separately from your plan on a pay-as-you-go basis starting around $0.007/credit, so budget for this on top of your base subscription if SMS is part of your strategy.
Segmentation
Segmentation is built around purchase behavior, browsing activity, and campaign engagement — solid for standard ecommerce use cases (VIP customers, cart abandoners, first-time buyers) without the deeper predictive layer Klaviyo offers (churn risk scoring, predicted CLV). For most small-to-mid stores, Omnisend’s segmentation covers the practical use cases without needing Klaviyo’s more advanced (and more expensive) analytics.
Forms & Popups
Omnisend includes a drag-and-drop form and popup builder for list growth, with an AI-assisted form generator (Forms AI) on paid plans that speeds up building an on-brand signup form. Forms integrate directly with your segmentation and automation, so a new signup can trigger a welcome sequence immediately without manual setup.
Omnisend Pros and Cons
✅ What Works
- Cheaper entry price than Klaviyo at every contact tier
- Native SMS in the same workflow builder, no separate tool needed
- Pre-built ecommerce automations work out of the box
- Generous free plan for testing before committing
- 4.8/5 on Capterra — genuinely strong user sentiment
❌ Where It Falls Short
- Segmentation and predictive analytics are shallower than Klaviyo’s
- SMS costs stack on top of your plan, not bundled in like some competitors
- Standard plan’s email cap (12× contacts) can be tight for high-frequency senders
- Less third-party app/integration depth than the biggest platforms
Who Should Use Omnisend (And Who Shouldn’t)
Omnisend makes sense if: you run a Shopify or WooCommerce store and want ecommerce-specific automation without Klaviyo’s steeper pricing curve; you want SMS and email in one unified workflow builder; or you’re a small-to-mid store that doesn’t yet need deep predictive analytics.
Consider alternatives if: you need Klaviyo’s predictive CLV/churn scoring specifically, or you’re not running an ecommerce store at all — general-purpose platforms like GetResponse may fit better for non-ecommerce use cases like webinars, courses, or service-business email marketing.
Is Omnisend Worth It? Our Verdict
For Shopify and WooCommerce stores that want solid, purpose-built ecommerce automation without paying Klaviyo’s premium, Omnisend is genuinely worth it — the pre-built workflows, native SMS, and lower entry price make it a sensible default rather than a compromise. If your store has outgrown basic segmentation and needs predictive analytics or the absolute deepest feature set, Klaviyo remains the category leader, just at a real cost premium. See our full Omnisend vs Klaviyo comparison for the detailed breakdown.
Try Omnisend Free
250 contacts, 500 emails/month, no credit card required.
Start Free with Omnisend →Frequently Asked Questions About Omnisend
Is Omnisend free to use?
Yes — Omnisend has a permanent free plan covering up to 250 contacts, 500 emails/month, and 500 web push notifications/month, with all core automation features included (though with “Powered by Omnisend” branding on emails). It’s enough to test the platform’s automations before committing, but most real stores will outgrow the send limits quickly.
Does Omnisend work with Shopify?
Yes — Shopify is Omnisend’s primary integration, alongside WooCommerce, BigCommerce, Wix, and other major ecommerce platforms. The Shopify integration syncs product, order, and customer data automatically, which powers the pre-built automations (abandoned cart, post-purchase, product recommendations) without manual setup.
Is Omnisend cheaper than Klaviyo?
Yes, at every comparable contact tier. Omnisend’s Standard plan runs ~$16/month (~€13.51) at 500 contacts versus Klaviyo’s Email plan at ~$20/month (~€17.06) for the same. The gap widens as your list grows, since both platforms price by contact count. See our full Omnisend vs Klaviyo comparison for pricing at larger list sizes.
Does Omnisend include SMS?
SMS is available on all plans but billed separately from your subscription, starting around $0.007 per credit with volume discounts. It’s built into the same automation workflow builder as email, so you can mix channels in a single sequence, but you’ll need to budget SMS credits on top of your base plan cost.
Can I use Omnisend without an online store?
Technically yes, but it’s not the right tool for it. Omnisend’s entire feature set — automations, segmentation, product recommendations — is built around ecommerce order and product data. Without a connected store, you lose most of what makes the platform worth using. For non-ecommerce email marketing, a general-purpose platform like GetResponse is a better fit.
Related Resources
- ⚡ Omnisend vs Klaviyo — Full head-to-head comparison
- 📊 Klaviyo Review 2026 — The category leader, reviewed in full
- 🎯 GetResponse Review — Best general-purpose alternative for non-ecommerce email marketing
- 📧 Best Email Marketing Software 2026 — Full roundup of all platforms compared
