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Moosend vs MailerLite (2026): Which Should You Use?

Mandy Brook Mandy Brook
9 Sep 2026
10 min
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⚡ Moosend vs MailerLite — Quick Answer (Updated September 2026)

Moosend is cheaper at the 500-contact entry price ($9 vs $12/month) and sends unlimited emails on every paid tier. MailerLite counters with a genuinely ongoing free plan (250 contacts, 2,500 emails/month forever) instead of a time-limited trial. Choose Moosend for volume flexibility and lower entry cost; choose MailerLite if a permanent free tier matters more than raw price.

Want the full picture on either tool first? See our Moosend review or MailerLite review

Last updated: September 2026

Moosend and MailerLite compete for the same budget-conscious buyer, but they get there with different pricing shapes: Moosend caps by contact count with unlimited sends, MailerLite caps by both contacts and monthly email volume but keeps a permanent free tier. Here’s how they actually compare.

Pricing Comparison

Category Moosend MailerLite Winner
Entry price (500 contacts) $9/mo (≈€8.28) $12/mo (≈€10.38) 🏆 Moosend
Free plan 30-day trial, up to 1,000 contacts, then ends Ongoing, 250 contacts / 2,500 emails/mo 🏆 MailerLite
Monthly send cap (paid) None — unlimited on every Pro tier None on paid plans 🤝 Tie
Automation on free/trial ❌ Pro-tier only ✅ Basic automation included free 🏆 MailerLite
Pay-as-you-go option ✅ From $350, credits never expire ❌ Subscription only 🏆 Moosend
G2 rating 4.7/5 (672 reviews) 4.7/5 (914 reviews) 🤝 Tie

Pricing verified live September 2026, EUR approximate.

Which Should You Choose?

Choose Moosend if you want the lower entry price, unlimited sends without thinking about a monthly cap, or you send in irregular bursts and want the pay-as-you-go credit option. Choose MailerLite if a genuinely permanent free plan matters more than a slightly cheaper entry price, or you want basic automation available before you ever pay. Read the full Moosend review or MailerLite review for the complete feature breakdown on each.

Frequently Asked Questions

Is Moosend or MailerLite cheaper?

At the 500-contact entry point, Moosend ($9/month) is cheaper than MailerLite’s Comfort plan ($12/month). But MailerLite has a genuinely ongoing free plan (250 contacts, 2,500 emails/month) while Moosend’s free option is a 30-day trial — so for a small list you plan to keep free indefinitely, MailerLite wins on total cost.

Which has a better free plan?

MailerLite, clearly. Its free plan (250 contacts, 2,500 emails/month, basic automation included) has no expiration date. Moosend’s equivalent is a 30-day trial covering up to 1,000 contacts with unlimited sends — more generous while it lasts, but it ends.

Does either tool cap how many emails I can send?

Moosend has no send cap on any paid Pro tier — send as many campaigns as you want to your contact list. MailerLite’s free plan caps at 2,500 emails/month; paid MailerLite plans lift that cap. If you send frequently to a smaller list, Moosend’s unlimited-sends structure removes one thing to think about.

Which has better marketing automation?

MailerLite includes basic automation even on its free plan. Moosend’s automation workflow builder is Pro-tier only (one published workflow included), but it’s a more fully-featured visual builder once you’re paying. For a free-tier automation test, MailerLite is the only option between the two.

Can I pay for email volume without a monthly subscription?

Only with Moosend. It offers pay-as-you-go email credits (from $350 for 350,000 credits) that never expire — useful for irregular or seasonal sending. MailerLite is subscription-only, with no equivalent pay-per-use option.

Related Resources

Mandy Brook
WRITTEN BY

Mandy Brook

AI Tools Expert

Hi, I'm Mandy! I'm an AI tools expert who spends her days testing and comparing the latest AI software. I started CompareAITools.org to help people find the perfect AI tools for their needs—without the marketing fluff. Every review is based on hands-on testing, not just specs sheets. When I'm not testing AI tools, you'll find me exploring new tech or enjoying a good coffee ☕ Connect with me on LinkedIn/X, or shoot me an email at info@compareaitools.org!

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