Quick Answer
60-second read
Make and Zapier are both solid no-code automation platforms — but they’re aimed at very different users. Make wins on price (€7.78/month vs €17.30/month) and workflow complexity, while Zapier wins on ease of use and sheer integration breadth (8,000+ apps). After analysing both platforms and 50+ user reviews, Make is the better choice for European teams, power users, and anyone processing more than 1,000 automations monthly. Zapier is the smarter pick if you’re just starting out or need a specific niche app from its enormous integration library.
This article was last updated May 2026 with verified current pricing and Make’s November 2025 credits update. All EUR prices are approximate — always verify current pricing at make.com and zapier.com before committing.
🔬 How This Comparison Was Done
Pricing was verified directly on official pages (make.com/en/pricing and zapier.com/pricing) in March 2026 and reviewed in May 2026. User sentiment analysis drew on 50+ reviews across G2, Capterra, and Reddit.
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Platforms tested
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Reviews analysed
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Features compared
May 2026
Pricing reviewed
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What Are Make and Zapier — and Who Are They For?
Make and Zapier are no-code automation platforms that connect apps and automate workflows without writing code. Make (formerly Integromat) is an EU-native tool founded in 2012 and headquartered in Prague, Czech Republic, currently serving 500,000+ users. Its Core paid plan starts at approximately €7.78/month (annual billing). Zapier is a US-based market leader founded in 2011 with 2.2 million+ users and 8,000+ app integrations, with its Professional paid plan starting at approximately €17.30/month (annual billing). Always verify current pricing at make.com and zapier.com.
The simplest way to think about it: Make is the power tool, Zapier is the friendly tool. Make gives you a visual canvas where you can build multi-branch, multi-step workflows with no limits on complexity. Zapier gives you a linear wizard that almost anyone can master in under an hour. Both have free plans. Both connect hundreds to thousands of apps. Where they diverge is price at scale, workflow depth, and — something most comparison articles completely skip — EU data residency.
If you’re already using email marketing automation and want to connect it to your CRM or other business tools, both platforms handle that well. The question is which one fits your budget and complexity needs.
The short answer: Make is the better value for most users — dramatically cheaper at scale, more powerful for complex workflows, and the safer choice if you’re in the EU. Zapier is the better choice if you need the world’s largest integration library or want an AI assistant to build your automations for you.
How Much Does Make vs Zapier Cost in 2026? (EUR + USD Pricing)
Make is cheaper than Zapier at every pricing tier. Make’s Core plan starts at approximately €7.78/month (annual billing, 10,000 credits) vs Zapier Professional at approximately €17.30/month (750 tasks). At 5,000 automations per month, Make costs ~€7.78/month while equivalent Zapier volume costs ~€77.01/month — a 10× price difference. Always verify current prices directly at make.com/en/pricing and zapier.com/pricing.
| Plan | Make (USD) | Make (EUR ~) | Zapier (USD) | Zapier (EUR ~) |
|---|---|---|---|---|
| Free | $0 — 1,000 credits | €0 | $0 — 100 tasks | €0 |
| Entry paid | $9/mo (Core) | ~€7.78/mo | $19.99/mo (Professional) | ~€17.30/mo |
| Mid tier | $16/mo (Pro) | ~€13.84/mo | $39/mo (1,500 tasks) | ~€33.74/mo |
| Team | $29/mo (Teams) | ~€25.09/mo | $69/mo (Team) | ~€59.71/mo |
EUR prices approximate based on exchange rates at time of research. Annual billing shown. Always verify at official pricing pages before purchasing.
Make Pricing Plans
Free
€0/month
- ✅ 1,000 credits/month
- ✅ 2 active scenarios
- ⚠️ 15-min polling interval
- ❌ No priority execution
Best for: testing and very light use
Core
~€7.78/month
($9/month · annual billing)
- ✅ 10,000 credits/month
- ✅ Unlimited active scenarios
- ✅ 1-min polling interval
- ✅ All app integrations + Make API
Best for: freelancers and small teams
Pro
~€13.84/month
($16/month · annual billing)
- ✅ Everything in Core
- ✅ Priority execution
- ✅ Custom variables
- ✅ Full-text log search
Best for: growing businesses needing speed
Teams
~€25.09/month
($29/month · annual billing)
- ✅ Everything in Pro
- ✅ Team roles & permissions
- ✅ Shared scenario templates
- ✅ Collaboration tools
Best for: teams with multiple automators
⚠️ Make Credits Update — November 2025
Make renamed “Operations” to “Credits” in November 2025. Standard actions still cost 1 credit each — but AI-intensive modules now cost multiple credits per run. Custom AI provider connections (your own OpenAI/Anthropic API key) are now available on all paid plans.
Hidden cost trap: Polling triggers burn credits even when no new data exists. A scenario checking every 5 minutes = ~8,640 wasted credits/month — nearly your entire Core plan. Fix: use webhooks wherever the app supports them.
Zapier Pricing Plans
Free
€0/month
- ✅ 100 tasks/month
- ⚠️ 2-step Zaps only
- ❌ No premium apps
Best for: testing only
Professional
~€17.30/month
($19.99/month · 750 tasks · annual)
- ✅ 750 tasks/month
- ✅ Unlimited multi-step Zaps
- ✅ All 8,000+ apps
- ✅ 2-min polling interval
Best for: individuals and small businesses
Professional+
~€33.74/month
($39/month · 1,500 tasks · annual)
- ✅ 1,500 tasks/month
- ✅ Everything in Professional
- ✅ Code steps (Python/JS)
Best for: higher-volume individual users
Team
~€59.71/month
($69/month · 2,000 tasks · annual)
- ✅ 2,000 tasks/month
- ✅ Up to 25 users
- ✅ Shared folders + SAML SSO
Best for: growing teams needing collaboration
💡 Zapier Task Model Update (April 2024 — Still Active)
Since April 2024, Filters, Formatters, Paths, and Looping steps no longer count as tasks. Only actions that push data to external apps do. This significantly increases the effective value of each plan. If you were avoiding Zapier because of complex workflows burning through your task count, it’s worth re-evaluating.
📊 Make vs Zapier: Real Cost at Scale
At comparable volumes, Make is typically 4–10× cheaper than Zapier. Always verify current pricing at official sites.
What Can Make and Zapier Actually Do? Feature Comparison
Make outperforms Zapier on workflow complexity and cost, while Zapier leads on integration breadth and ease of use. Make supports unlimited steps and branches per scenario — Zapier caps workflows at 100 steps and limits branching to 10 Paths with 3 nesting levels. For complex, multi-branch automations, Make wins clearly. For quick single-trigger workflows connecting mainstream apps, Zapier is faster to set up and less likely to trip you up.
| Feature | Make | Zapier | Winner |
|---|---|---|---|
| Starting price (paid) | ~€7.78/month | ~€17.30/month | 🏆 Make |
| Free tier generosity | 1,000 credits/month | 100 tasks/month | 🏆 Make |
| App integrations | 2,400–3,000+ | 8,000+ | 🏆 Zapier |
| Max steps per workflow | Unlimited | 100 steps | 🏆 Make |
| Branching logic | Unlimited routes | 10 branches, 3 nested | 🏆 Make |
| Ease of use | Moderate (2–4h) | Beginner-friendly (<1h) | 🏆 Zapier |
| AI assistant | AI modules (2024+) | Copilot (builds Zaps from text) | 🏆 Zapier |
| EU/GDPR native | ✅ EU HQ (Prague) | ⚠️ US-based, GDPR-configured | 🏆 Make |
| G2 rating | 4.7–4.8/5 | 4.5/5 | 🏆 Make |
| Value at 5,000 ops/month | ~€7.78/month | ~€77.01/month | 🏆 Make |
🇪🇺 EU/GDPR Compliance: Make Wins Clearly
Make is headquartered in Prague, Czech Republic — EU-native by design. Data processing within the EU is available on all plans, no extra configuration needed. Zapier is US-headquartered and SOC 2 Type II certified, but data is processed in the US by default. For European teams handling personal data under GDPR — think customer records, lead data, or employee information — Make removes the compliance headache before it starts.
Integrations: Does the 8,000 vs 3,000 Gap Actually Matter?
Zapier’s 8,000+ integrations is its biggest headline advantage — and it’s real. If you need a niche tool like a specific HR software, a local payment gateway, or an obscure project management app, Zapier is more likely to have it. That said, Make includes an HTTP module that connects to any public API without a native integration, which closes the gap considerably for technical users. Make also tends to go deeper within each app — its Xero integration offers around 84 actions compared to Zapier’s 25. Quantity vs depth is the real trade-off.
AI Features: Zapier Copilot vs Make’s AI Modules
Zapier Copilot is genuinely impressive for building automations from plain English. Describe what you want and Copilot builds the Zap in under three minutes — cutting setup time by around 40% for common use cases. Make doesn’t have an equivalent AI builder, though it supports native AI modules for AI-powered data processing within scenarios. Both platforms support bringing your own AI provider key. Since November 2025, Make allows custom OpenAI/Anthropic API connections on all paid plans.
Make Pros and Cons
✅ Make Advantages
- Price: ~€7.78/month vs Zapier’s ~€17.30 — 55% cheaper at entry level
- Unlimited steps: No 100-step ceiling
- Visual canvas: See your entire automation at once
- EU-native: Prague HQ, GDPR-native, European data residency
- Free tier: 1,000 credits vs Zapier’s 100 tasks — 10× more generous
- Own AI keys: Connect OpenAI/Anthropic directly on all paid plans
❌ Make Limitations
- Learning curve: Visual canvas takes 2–4 hours to get comfortable
- Fewer integrations: 2,400–3,000 vs Zapier’s 8,000+
- Credits confusion: Polling burns credits even with no data
- Support speed: Response can take 1–2 days on lower tiers
- No AI builder: No equivalent to Zapier Copilot
Zapier Pros and Cons
✅ Zapier Advantages
- 8,000+ integrations: Largest app library available
- Ease of use: Most people can build their first Zap in under an hour
- Zapier Copilot: AI builds Zaps from natural language
- Reliability: 14+ years of production history
- Task model improvement: Filters/Formatters/Paths no longer count as tasks (since April 2024)
❌ Zapier Limitations
- Cost at scale: 5,000 tasks/month = ~€77/month vs Make’s ~€7.78
- 100-step cap: Complex workflows hit the ceiling quickly
- Branching limits: Max 10 branches, max 3 nested Paths
- US-based: Data processed in US by default — extra GDPR config required
- Free plan: 100 tasks is almost nothing for real work
What Are the Real User Complaints?
Make’s biggest complaint: The credits system is confusing, and the polling credit burn is a nasty surprise for new users. Multiple Reddit posts in r/nocode describe waking up to depleted accounts because they didn’t realise polling triggers run constantly. Make’s support has been criticised for slow ticket response times on lower tiers.
Zapier’s biggest complaint: Price shock at scale is the most common theme. A small business running a few modest automations can comfortably live on ~€17.30/month — but add a few more Zaps or a sudden marketing campaign spike and the bill can triple overnight. The 100-step workflow limit has also frustrated power users building multi-stage CRM or lead routing workflows.
⚠️ Watch Out Before You Commit
On Make: Set up all possible triggers as webhooks. Test credit consumption carefully before running scenarios at full speed. On Zapier: Monitor your task usage weekly, especially after launching new campaigns. Zapier continues running automations past your task limit and bills per additional task.
Who Should Choose Make vs Zapier?
✅ Choose Make if you…
- Run 500+ automations per month and hate Zapier’s price scaling
- Need branching logic, loops, or parallel processing
- Work in the EU and need GDPR-native data processing
- Are willing to spend 2–4 hours learning the visual canvas
✅ Choose Zapier if you…
- Are new to automation and want results today
- Need a very specific niche app from its 8,000+ library
- Want Copilot to build your workflows from plain English
- Run simple 1–3 step automations
❌ Skip both if: You need truly unlimited tasks at a flat price. Look at n8n (open-source, self-hostable via n8n) or Pabbly Connect (lifetime deal available via Pabbly’s site). For email marketing specifically, tools like GetResponse include built-in automation that removes the need for a third-party connector entirely.
Our Verdict: Is Make or Zapier Better in 2026?
For the majority of users — especially those in Europe — Make wins. The price advantage is simply too significant to ignore, and the November 2025 update making custom AI provider connections available on all paid plans closed one of Make’s last meaningful gaps with Zapier.
Zapier remains the better tool for one specific profile: someone who wants to automate today, without any learning curve, using an app that might not be in Make’s library. If you’re running simple, low-volume workflows — Zapier’s ~€17.30/month entry plan is justifiable and genuinely easy to use. Copilot is a genuine differentiator that Make hasn’t matched yet.
| Category | Winner | Why |
|---|---|---|
| Pricing | 🏆 Make | 55% cheaper at entry; 10× cheaper at 5k ops/month |
| Ease of use | 🏆 Zapier | <1 hour to first Zap; Copilot removes most setup friction |
| Integration breadth | 🏆 Zapier | 8,000+ vs 3,000+ — meaningful for niche apps |
| Workflow complexity | 🏆 Make | Unlimited steps and branches vs Zapier’s 100-step cap |
| EU/GDPR compliance | 🏆 Make | EU HQ, EU data residency available by default |
| AI features | 🏆 Zapier | Copilot is genuinely ahead of anything Make offers |
| Free plan | 🏆 Make | 1,000 credits vs 100 tasks — 10× more useful |
| Overall Winner | 🏆 Make (for most users) | Better value, more power, EU-native |
Frequently Asked Questions: Make vs Zapier (2026)
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