🔄 Last updated: October 2026
Quick Answer
60-second read
Getting your first landing page live on LanderLab takes about six steps: create a free account, build a page from a template, a blank canvas, or by cloning an existing URL, customize it with the AI builder, optionally add a quiz funnel, connect your domain, and publish. Most people have a working page up in under 30 minutes. A/B testing and API access only unlock on the Grow tier ($119/month annual) and up — this guide flags exactly where that line sits so you don’t get surprised mid-setup.
Free plan available, no credit card required
This tutorial was last updated in October 2026, walked through directly on LanderLab’s current builder interface. Pricing shown is verified on landerlab.io/pricing as of this update; see our full LanderLab review for the complete breakdown of all five tiers and how LanderLab compares to Unbounce and Leadpages.
What You’ll Need Before Starting
An email address to sign up, and a rough idea of what the landing page needs to say or sell. If you already have a page elsewhere that converts well, have its URL ready — LanderLab can clone it as a starting point, which is one of its more distinctive features. A custom domain is optional; you can publish on a LanderLab subdomain first and connect your own domain later.
Step 1: Create Your Free LanderLab Account
Go to LanderLab’s signup page and create an account with your email — no credit card is required for the free plan. The free tier includes 2,500 visits per month, 5 published landers, and 1 custom domain, which is enough to test the builder properly before you commit to a paid tier.
Step 2: Build Your First Landing Page
You have three starting points: pick a template from LanderLab’s library, start from a blank canvas, or paste in the URL of an existing live page and let LanderLab clone its layout. That third option is a genuine time-saver if you already know a page design that converts — neither Unbounce nor Leadpages offers this as a core built-in feature. For a first project, cloning a close match and adjusting it is usually faster than designing from scratch.
Step 3: Customize With the AI Builder
Every tier includes AI credits for generating and editing page content. As a rough guide, creating a full page with AI costs about 1.5–2 credits, a minor AI edit (rewriting a headline, adjusting a sentence) costs roughly 0.1–0.3 credits, and a larger AI edit (restructuring a section) runs 0.4–0.9 credits. AI-generated images are included at no extra credit cost. On the Launch plan’s 100 monthly credits, that works out to roughly 55 AI-assisted pages before you’d need to top up or upgrade — plenty for most solo marketers testing a handful of campaigns.
Step 4: Add a Quiz Funnel or Lead Form (Optional)
If your goal is lead qualification rather than a direct sale, LanderLab’s quiz funnel builder is available on every tier, including the free plan — a feature Unbounce and Leadpages don’t offer natively. Add a quiz block from the element panel, set up your branching questions, and connect the result screen to your offer or opt-in form. For a straightforward opt-in instead, drag in a standard form element and connect it to your email tool under the page’s integration settings.
Step 5: Set Up A/B Testing (Grow Tier and Up)
This is the one step that depends on your plan: A/B testing is only available from the Grow tier upward ($119/month billed annually), not on the free plan or Launch. If you’re on Grow or higher, duplicate your published page as a variant from the page dashboard, change the one element you want to test — usually the headline or the call-to-action button — and LanderLab splits traffic between both versions automatically. If you’re on Launch and want to test, you’ll need to upgrade first; see our LanderLab review for the full tier comparison before you do.
Step 6: Connect a Custom Domain and Publish
In your page’s settings, go to the Domain tab and add your own domain. LanderLab will show you the DNS records (typically a CNAME or A record) to add at your domain registrar; propagation usually takes anywhere from a few minutes to a few hours. Once the domain is verified, click Publish — your page goes live immediately, either on your connected domain or on a LanderLab subdomain if you skipped that step.
What to Expect After You Publish
Conversion tracking is built in on every paid tier, so you’ll see visits, conversions, and conversion rate per page from your dashboard without connecting a separate analytics tool. Keep an eye on your monthly visit allowance — the free plan’s 2,500 visits and Launch’s 100,000 can get used up faster than expected if a campaign performs well, and overage charges apply once you exceed your tier’s limit.
Common Beginner Mistakes to Avoid
The most common mistake is picking Launch and then being surprised A/B testing isn’t included — check the tier comparison before you commit if split-testing matters to you. The second is burning through AI credits on repeated minor edits early on; batch your edits instead of regenerating small changes one at a time. The third is forgetting to verify the domain’s DNS records before publishing, which leaves your page temporarily reachable only on the LanderLab subdomain.
Who Should Use LanderLab — and Who Should Skip It
LanderLab fits performance marketers, affiliates, and media buyers running paid traffic who want page cloning, quiz funnels, and per-page conversion tracking without a full marketing-platform price tag. If you need A/B testing from day one on a tight budget, Unbounce’s Experiment tier is built specifically around that and is worth comparing directly first. If you just need a single, simple page, a lighter tool is likely overkill — either direction, our Best Landing Page Builders roundup compares LanderLab against the alternatives side by side.
✅ Strengths
- Clone an existing page from any URL instead of starting blank
- Quiz funnels included on every tier, including free
- Built-in conversion tracking on every paid tier
- Generous AI credits relative to similarly priced tools
❌ Honest Weaknesses
- A/B testing locked behind the Grow tier, not available on Launch
- Free plan’s 2,500 visits/month is closer to a trial than ongoing use
- API and MCP access also require Grow or higher
Ready to Build Your First Landing Page?
Free plan available, no credit card required
Start Building on LanderLab →Frequently Asked Questions
Is LanderLab free to use?
Yes — the free plan never expires and needs no credit card, but it’s capped at 2,500 visits per month, 5 published landers, and 1 custom domain, which makes it better suited to testing the builder than running an ongoing campaign.
Do I need any coding skills to use LanderLab?
No. LanderLab is a visual, drag-and-drop builder with an AI assistant for generating copy and layout — no HTML or CSS required for a fully functional, published page.
Can I import an existing landing page into LanderLab?
Yes. LanderLab can clone a live page from any URL as a starting point, which is one of its more distinctive features compared to Unbounce or Leadpages. You then edit the cloned layout like any other LanderLab page.
Which plan do I need for A/B testing?
A/B testing is only available from the Grow tier upward ($119/month billed annually, $219/month billed monthly). It is not included on the free plan or the Launch tier.
How do LanderLab’s AI credits work?
Credits are consumed per action: roughly 1.5–2 credits to generate a full page with AI, 0.1–0.3 credits for a minor edit, and 0.4–0.9 credits for a larger restructuring edit. AI-generated images don’t cost extra credits.
Can I connect my own domain to a LanderLab page?
Yes, on any paid tier (and the free plan includes 1 custom domain too). You add the DNS records LanderLab provides at your domain registrar, then verify the domain before publishing.
Does LanderLab include lead capture forms?
Yes, standard forms are available on every tier and can connect to your email or CRM tool through LanderLab’s integration settings. Quiz funnels are a more guided alternative, also included on every tier.
How many pages can I publish on the free plan?
5 published landers on the free plan, rising to 50 on Launch, 125 on Grow, 350 on Scale, and unlimited on Enterprise.
Does LanderLab track conversions automatically?
Yes, per-page conversion tracking is built into every paid tier and shows up directly in your LanderLab dashboard, without needing a separate analytics integration.
What happens if I go over my plan’s visit limit?
Overage charges apply once you exceed your tier’s monthly visit allowance. If your campaign is consistently running close to the limit, it’s worth checking whether the next tier up is more cost-effective than ongoing overage fees.
Is LanderLab better than Unbounce or Leadpages for beginners?
It depends on what you need first. LanderLab’s page cloning and quiz funnels are strong beginner-friendly shortcuts, but if A/B testing is a day-one requirement on a tight budget, Unbounce’s Experiment tier is built specifically around that use case — see our full comparisons for the details.
Related Resources
- 📋 LanderLab Review 2026 — Full breakdown of all five pricing tiers and feature set
- ⚖️ LanderLab vs Unbounce — Specialized tool or established AI-powered leader?
- ⚖️ LanderLab vs Leadpages — Specialized performance tool or beginner-friendly builder?
- 📊 Best Landing Page Builders 2026 — Full roundup of tools compared
