GetResponse vs ActiveCampaign vs HubSpot
Updated July 2026 — a feature-by-feature breakdown of the three most-compared email marketing platforms, with verified Capterra scores.
GR
GetResponse
4.2
Best for small teamsAC
ActiveCampaign
4.6
Highest Capterra scoreHb
HubSpot
4.5
Best for enterprise CRMFull breakdown
Feature comparison
| Feature | GetResponse | ActiveCampaign | HubSpot |
|---|---|---|---|
| Capterra score | 4.2/5 (516 reviews) | 4.6/5 (2,561 reviews) | 4.5/5 (4,414 reviews) |
| Starting price | $19/mo | $15/mo | $20/mo (Starter, limited) |
| Native webinars | ✓ Built-in | — No | Add-on only ($800+/mo) |
| Landing pages | ✓ Included | Limited | ✓ Advanced |
| Built-in CRM | Basic | ✓ Full CRM | ✓ Full CRM |
| Free tier | ✓ Yes | — No | ✓ Yes (limited) |
| Best for | Small teams, course creators | Advanced automation | Enterprise sales + marketing |
Weigh the trade-offs
Pros & cons
GetResponse
Pros
- Native webinars, no extra tool needed
- Email + landing pages in one platform
- Affordable for small teams
Cons
- Basic CRM compared to ActiveCampaign/HubSpot
- Lower Capterra score than rivals
ActiveCampaign
Pros
- Highest Capterra score (4.6/5)
- Sophisticated automation & CRM
- Cheapest entry price
Cons
- No native webinar hosting
- No free tier
- Reported bugs/glitches in reviews
HubSpot
Pros
- Most mature CRM ecosystem
- Deep sales-marketing alignment
- Highest review volume (4,414)
Cons
- Real automation needs Professional tier ($890/mo)
- Webinars need a third-party integration
- Steep price jump from Starter
Our verdict
Choose GetResponse if you’re a small team or course creator who wants webinars, email and landing pages in one affordable platform. Choose ActiveCampaign if you want the most sophisticated automation and don’t need built-in webinars. Choose HubSpot if you’re a larger team that needs deep CRM and sales alignment — and can justify the price jump to Professional.
Keep exploring